Intro WordPress Profile
Amazing membership platforms need to be easy enough to work with when membership websites are established, but will need to provide the space for these websites to grow as they achieve success. In this MemberMouse Overview, we’ll discuss the pros and cons of using MemberMouse for WordPress membership websites, and how MemberMouse fits the requirements of different users. WordPress Profile
The neat thing about this is that you are able to alter the registered URL, so if you would like to utilize MemberMouse on a staging site before visiting a production site, you can register the staging site URL and fully set up your site and members for launching, then migrate the URL into the live site. Once your website URL is registered on your MemberMouse account, you can then download the MemberMouse plugin in your dashboard and install it on your WordPress site. From there, you’re ready to start configuring your site.If you do not need to establish the website yourself, then you can buy Quick Start service from MemberMouse for $299, which comprises a WordPress installation (optional), MemberMouse setup following a consultation telephone, and an optional migration of registration data out of an present site. WordPress Profile
It offers a full-featured alternative for memberships, such as content restriction, flexible billing options, content dripping, restricting logins, and supports developer tweaks and adjustments. Additionally, MemberMouse can offer upsells to members, or automatically provide downsells to customers that want to cancel so as to improve customer retention and optimize earnings. MemberMouse also allows members to upgrade or downgrade memberships themselves.You can take a look at a complete feature list from MemberMouse for each of the juicy details in 1 spot, or see our overview of some MemberMouse attributes.
MemberMouse generates several pages when installed (like an eCommerce plugin), such as checkout pages, login/out webpages for members, and more. It is possible to customize these pages so as to test the most effective approach for your store, but I decided to first get setup.You are able to take a look at your membership dash when you log into observe some compacted information about your site, but because I have not set up anything yet, I headed down to the General Settings menu to see what options I had.Under general preferences, I navigated to”Other Settings” and managed to alter what members see if logged , including the page they’re redirected to and whether to display protected menu items (by way of example, if you’re protecting products from non-members). 1 setting that many of you will find interesting is the”Access Sharing Security”This little box allows you to restrict the number of different IP addresses may log in to your website using the very same credentials in a 24-hour period. I would allow more than one IP address in case members utilize a computer and a mobile device to view your content. That way they do not get frustrated by being locked from the website when using a different apparatus. For some membership sites, the ability to restrict login info is non-negotiable, so MemberMouse becomes an attractive choice.MemberMouse also lets you make Employee users under General Settings so that support or sales employees can log into your website and member centre so as to create or assist members, but do not have access to web site configuration choices. When sales or support people log in, they only have access to the”Manage Members” menu, MemberMouse Dashboard, and Activity Logs.As a last note on setup, MemberMouse includes a couple of built-in widgets that you could use to exhibit content throughout your website. For instance, the”Protected Content” widget may exhibit upcoming content to members based on which membership level accessibility they have so they understand what to anticipate (date can be included too ). WordPress Profile
Creating Products with MemberMouse
One word of warning for those trying MemberMouse: watch the tutorial videos. Usually documentation is great for when I get stuck instead of as a beginning point, but I wasn’t sure why memberships and products were separated in the way they were.MemberMouse provides membership access to different products. If you’re new at this, it may seem redundant to separate memberships from goods at first; however, this allows you more flexibility in pricing your membership products. You may produce a”Bronze” membership accessibility level and tie it to multiple goods, like a normal product (at a single price), a discounted merchandise (using a promotional cost ), and an affiliate merchandise (with a price for consumers known as an affiliate). After watching the movies and understanding this structure, I truly liked the flexibility offered by dividing membership access from goods.Products are made beneath Product Settings. Both virtual and physical products are handled from the exact same page, and after your goods are set up, after that you can create membership accessibility levels and delegate them to your own products. To begin, delegate your”Associated Access” to your products to”none” since you’ll be setting up memberships afterwards.With MemberMouse, you can create sign-up fees or trial intervals. If you allow”Trials”, you can optionally specify a cost for a trial period (which could be 0 ), then determine how long trial period will run. If you only need to use this to get a sign-up fee, then it’s possible to set a one-day trial then start the membership. This is not ideal, because the monthly charge won’t be shown instantly at checkout because just the signup fee is shown, but it works well enough that it shouldn’t be a problem. Your product description must clarify billing and fees anyway.You can also create products”shippable” to take advantage of the restricted shipping approaches available in MemberMouse for memberships that involve bodily goods. WordPress Profile
Creating Membership Access with MemberMouse
Once products are made, you can then create membership accessibility levels to connect to any of your membership solutions. These membership levels will establish the content restriction rules for members. However, you can also edit the access rules onto a per-post or per-page basis.When you make a membership level, you may assign that accessibility level to a particular item. This is what I had been talking about in regard to versatility — you can assign an access level for as many goods as you want, so in the event that you provide promotional pricing for email subscribers or testimonials from the affiliates, you can tie the same access to every one of these products.You’ll also select which classes will be protected for that entry level in the same screen. Multiple article categories can be selected for accessibility. Consequently, MemberMouse supports both tiered and topic-based memberships.As a default option, access will be restricted for the whole post for each post in the category. However, it is possible to get around this to exhibit post excerpts and teasers with Smart Tags. Access may also be set on a per-post or per-page basis whilst editing a post or page. The article / webpage editor is where you’ll handle content dripping. Dripping is flexible and super-simple, since you can specify a delay in accessibility for each membership level concerning days.Once content dripping is installed, it is possible to see schedules for each membership level below Product Settings > Content Dripping Schedule to get an overall view of if each access level can view content. This webpage will also allow you to mass edit access rights for each membership level, and personalize content dripping occasions for each entry level. It is really helpful for those of you that currently have a good deal of content generated, and just wish to assign trickle occasions and access rights from 1 display.Not sure how it will look to every member? MemberMouse includes a cool feature where you can preview content from a certain entry level’s point of view, and also from many of times to the membership (to see how your content dripping will affect what members see). Examine the top of your screen when previewing your site.
MemberMouse Smart Tags
Before you begin setting up your site in order to sell membership products, you’ll want to check out some of the built-in shortcodes for MemberMouse, known as Smart Tags. You can use smart tags to add buy links for your merchandise, selectively restrict (or eliminate restrictions from) certain pieces of content to create excerpts, and display member data. For example, you can show an associate’s name on mails or welcome pages, content based on their membership level, or show content based on which affiliate referred the member to your website.Smart tags also let you insert links that enable members to handle their own subscriptions, update memberships, or buy new products.
MemberMouse has yet another sales choice of which you may take advantage. Participants can’t purchase more than one membership degree using MemberMouse. However, you may use another content restriction tool, known as a package, to provide a topic-based membership. This is also how you’re able to offer upsells to present members. You may assign many products to a bundle in the exact same way which you can assign many goods to a membership access level. Bundles permit you to expand the material accessibility that a product supplies when used this manner.Because Packages are tied to goods in precisely the exact same manner as membership accessibility, bundles can also take advantage of content dripping. The benefit to using packages is that members can purchase more than one bundle at a time.
Selling and Managing MemberMouse Memberships
While MemberMouse automatically produces a lot of pages, it does not produce a catalogue or page. For me this is a great thing, as I think selling memberships to possible users needs long-form content anyhow — members probably aren’t going to come to your site and browse for memberships straight away.To market memberships, you’ll need to create pages or posts with buy links. You can copy purchase links from your merchandise settings for each item, or create a purchase link employing a smart tag if the connection is being posted on your WordPress website (which is what we’ve done in the screenshot). You might even utilize MemberMouse’s built-in button fashions instead of the ones from the motif (mine are a bit lackluster since we are using the default theme).
MemberMouse costs are determined by the number of users for your membership website, however MemberMouse isn’t a true SaaS solution, since the MemberMouse plugin runs on your servers. You put in the plugin on your site, but will also have a MemberMouse account; your site then checks in with the MemberMouse licensing server to deliver information on site usage. Because of this, site performance is entirely determined by your hosting and surroundings.MemberMouse pricing ranges from $20 per month for 1,000 users as much as premium and professional programs at $300-600 a month for sites with over 100,000 users (service is included for all plans). It is possible to try MemberMouse free to get a 14 day trial before committing to using it. Each pricing tier offers distinct advantages (such as premium support beginning with innovative plans), but here is a rough breakdown of cost based on number of consumers.
One of the wonderful things about MemberMouse is that members can manage themeselves, which can help free up time you would otherwise spend on site management. You can even customize the member”My Account” page to mechanically upsell your products for you, or to try to conserve sales if members want to cancel.When members make changes to their account, these changes are automatically reflected in your email lists or other integrations built to MemberMouse so you don’t need to manually manage changes in membership (i.e., moving out of the”golden” listing to the”platinum” email list). The members center is geared towards simplifying and simplifying your website direction, which can save massive amounts of time for sites with thousands of members.If you’d like to downsell members who’d like to cancel, you can make the most of the MemberMouse Save the selling webpage , which permits you to produce a downsell that will be revealed to members that are looking to cancel a membership. When members do cancel, you may opt to difficult cancel the membership, which blocks access into the members area and logging in, or you may pause the membership. When a member pauses their account (or you choose to set cancellations to membership pauses), their membership is actually suspended so they still have access to any material that’s been released up to this point, but are removed from the drip program and cannot access any content that is new. WordPress Profile
Billing and Payments
Additionally, you can bill a one-time fee for memberships (though I’d recommend avoiding this unless you’re just starting out, since you’ll constantly have to pursue new members, which kind of defeats the purpose of a recurring billing model ).You can also use coupons with MemberMouse, and determine whether to apply them to the initial billing cycle or the lifetime of this membership. Coupons can supply a percentage a dollar-amount reduction. Coupons can also be created to deliver an entirely free membership, or you might create a membership to get a customer yourself and deductions which membership instead. Coupon usage can be limited to specific products or quite a few uses.The best thing about billing is that you may control recurring billing actions, like refunds, directly from MemberMouse instead of logging in to your account with your payment processor. You can use one on-site payment method, such as Stripe or Authorize.net, and in the same time use PayPal and/or ClickBank to supply up to three payment choices.Because cards are tokenized and saved for associates, MemberMouse can also help automate late payment handling to save your customer control team time and maintain your revenue stream flowing. When MemberMouse finds that a card was declined, it marks the member’s account as late, then sends the member and email asking him to login and upgrade the card info in the accounts. The member is then immediately charged the sum due and the member account is reactivated.
MemberMouse is not really designed to become an eCommerce platform, but it can allow you to promote some physical goods through your site and to sell physical products with subscriptions, such as magazines (though I think it does a much better job with virtual goods than physical goods ). When you produce your goods, you indicate it as”shippable”, subsequently set up basic shipping prices (like regular and expedited shipping).Personally, I’d only include shipping as part of the membership prices a month (and advertise this actuality!) To simplify my shop management, but the delivery methods can be useful for selling’swag’ items and other physical products for your site.
MemberMouse has a couple of integrations built in to help you with your website administration. First, email is essential for communication and engagement. It is possible to use this integration to manage your relationship with members using an email platform you’re already acquainted with, and moving members between automatic lists to save time.MemberMouse also incorporates with iDevAffiliate to handle affiliates to your membership site. When customers are sent from an affiliate, this will be mentioned in the member accounts, and you’ll be able to choose to dynamically display content or provides to members according to which affiliate referred them to your site.
Speaking of Developers
If you are a sophisticated user, or possess a developer on staff, it’s possible to further automate a lot of MemberMouse functions. In addition to clever tags (shortcodes from WordPress lingo), there are lots of actions and filters available, as well as a well-documented collection of global purposes for use in templates as well as other custom code.Additionally, you can create push notifications for site administrators and members for events such as new member signups or payment receipts. MemberMouse also has an API that developers can utilize to incorporate MemberMouse with external systems, which is not true with all plugins. This permits you to create, get, and update information regarding members.
Full documentation can be obtained, and was pretty helpful for me. Some documentation comprises movie walkthroughs, and all functions and settings are recorded. I just used the service desk one time for an issue with the smart tag libraryand received a response for the question I submitted in the morning after the exact same afternoon, and got a follow-up email to let me know the issue would be solved in the next release.Furthermore, there is developer documentation accessible for site customizations. If you are conducting a membership site with thousands of associates, chances are you have a programmer on retainer or one on staff, so having docs useful for tweaks and customizations is a plus. WordPress Profile
MemberMouse offers huge functionality and will make it possible for you to treat your membership site like a business rather than a hobby. As it is designed for sites with tens of thousands of members, this should not come as a surprise. Establishing a site and basic content restriction is easy (especially with the assistance of the”Getting Started” videos), but much more personalization is possible if you’re eager to make a time investment in site optimization and setup. There’s definitely a learning curve involved with using MemberMouse, but it’s in proportion to the sum of functionality you get out of the plugin, as it has almost everything you might want in a membership platform.
MemberMouse makes it effortless to improve the Lifetime Value of your members by giving the ability for same-sex earnings. By eliminating obstacles to buy for existing members, you can drastically increase conversions. When members are logged in, buy links simply start a pop-up confirming the order will be billed to the card on the account to make the purchase basically a one-click sale (account information is already prepopulated with all the payment information tokenized in the customer account). As you’ve already gone through the time and cost to obtain these members, up-selling them is made as simple as possible to generate additional revenue and also to help them find other goods.Another intriguing feature is the capacity to email buy links to associates, so that when the link is clicked, members have been logged in and delivered to a pre-populated cart to again remove as many barriers as possible to buy.The degree of support MemberMouse offers was interesting for me, as many membership solutions offer the plugin / integration and support, and that’s it. The Fast Start service is a white-gloved setup and setup, which is offered by some different services, but MemberMouse also supplies a list of recommended contractors, and supports current users to become affiliates to promote the services. Developer tools are also a great improvement, and help you to customize, tweak, or expand your use of MemberMouse beyond WordPress. WordPress Profile