Introduction WordPress Membership Plugin S2Member
Amazing membership platforms have to be simple enough to use when membership sites are established, but will need to offer the room for all these websites to grow as they become successful. In this MemberMouse Overview, we will go over the pros and cons of utilizing MemberMouse for WordPress membership websites, and the way that MemberMouse fits the requirements of different users. WordPress Membership Plugin S2Member
The cool thing about this is that you can change the registered URL, so in the event that you would like to utilize MemberMouse on a staging site before visiting a production website, you can enroll the staging website URL and completely setup your site and associates for launching, then migrate to the URL to the live site. As soon as your site URL is registered in your MemberMouse accounts, you can then download the MemberMouse plugin from your dash and then install it on your WordPress website. From there, you are all set to begin configuring your website.If you do not need to establish the website yourself, then you can buy Quick Start support out of MemberMouse for $299, which includes a WordPress installation (optional), MemberMouse installation after a consultation call, and an optional migration of membership data from an present site. WordPress Membership Plugin S2Member
MemberMouse is a WordPress membership plugin which integrates with almost any WordPress site. Additionally, MemberMouse can provide upsells to members, or automatically offer downsells to customers who want to cancel so as to improve customer retention and optimize revenue. MemberMouse additionally allows members to update or downgrade memberships themselves.You can take a look at a full feature list from MemberMouse for all of the juicy details in one place, or see our overview of some MemberMouse features.
MemberMouse creates several webpages when installed (similar to a eCommerce plugin), for example voucher pages, login/out webpages for members, and more. You can customize these pages in order to test the most effective approach for your store, but I decided to get set up.You can take a look at your membership dashboard once you log in to see some compressed details about your website, but since I haven’t set anything up yet, I headed down to the General Settings menu to see what choices I had.Under general preferences, I navigated to”Other Settings” and managed to change that which members see when logged in, including the page they’re redirected to and if to display protected menu items (by way of example, if you’re protecting products from non-members). One setting that many of you will Discover intriguing is that the”Access Sharing Security”This little box allows you to restrict how many different IP addresses may log in to your website using the very same credentials in a 24-hour period. I would allow more than one IP address in case members use a computer and a mobile device to view your content. That way they don’t get frustrated by being locked from the website when using another device. For some membership sites, the capability to restrict login info is non-negotiable, so MemberMouse becomes an attractive option.MemberMouse also lets you create Worker users under General Settings so that support or sales employees can log in to your site and member center so as to create or assist members, but don’t have access to web site configuration choices. When sales or support people log into, they only have access to the”Manage Members” menu, MemberMouse Dashboard, and Activity Logs.As a last note on setup, MemberMouse comprises a couple of built-in widgets which you can use to exhibit content throughout your website. For example, the”Protected Content” widget can display upcoming content to associates based on which membership level accessibility they have so they understand what things to look forward to (date could be included as well). WordPress Membership Plugin S2Member
Creating Products with MemberMouse
One word of caution for those of you trying MemberMouse: watch the tutorial movies. Usually documentation is excellent for when I get stuck instead of as a beginning point, but I was not certain why memberships and products were separated in the way that they were.MemberMouse provides membership access to unique products. If you are new at this, it may seem redundant to different memberships from products at first; nonetheless, this allows you more flexibility in pricing your membership products. You may produce a”Bronze” membership access level and tie it to multiple goods, such as a normal product (at one cost ), a discounted product (with a promotional price), and an affiliate merchandise (using a cost for consumers known as an affiliate). After watching the videos and understanding that this arrangement, I really liked the flexibility provided by separating membership accessibility from goods.Products are made under Product Settings. Both virtual and physical products are handled from the same page, and once your products are put up, after that you can create membership accessibility levels and assign them to your products. To start, delegate your”Associated Access” to your merchandise to”none” since you’re going to be setting up memberships afterwards.Together with MemberMouse, you are able to make sign-up fees or trial periods. If you allow”Trials”, you can optionally specify a price for a trial period (which could be $0), then determine how long that trial period will run. If you merely need to use this to get a lump-sum payment, then you can decide on a one-day trial and then start the membership. This is not ideal, because the monthly fee will not be shown instantly at checkout because only the signup fee is revealed, but it works well enough that it should not be an issue. Your product description must explain fees and billing anyhow.You might also create products”shippable” to take advantage of the restricted shipping methodsaccessible MemberMouse for memberships which involve physical products. WordPress Membership Plugin S2Member
Creating Membership Gain with MemberMouse
After products are created, you may then create membership accessibility levels to connect to any of your membership products. These membership levels will establish the content restriction principles for members. However, you can also edit the access rules on a per-post or even per-page basis.When you make a membership level, you may assign that access level to a specific item. This is what I had been talking about in terms of flexibility — you can assign an access level for as many goods as you want, so if you offer promotional pricing for email subscribers or referrals from your own affiliates, you can tie the same access to each of the products.You’ll also select which categories will be shielded for that access level from precisely the exact same display. Multiple article categories can be chosen for access. Consequently, MemberMouse supports both tiered and topic-based memberships.As a default, access will be limited for the entire post for every single post in the category. Access may also be put on a per-post or per-page foundation while editing a page or post. The post / page editor is also where you are going to handle content dripping. Dripping is flexible and super-simple, as you can set a delay in accessibility for every membership level concerning days.Once content dripping is set up, it is possible to see schedules for each membership degree below Product Settings > Content Dripping Program to get a general view of if each entry level can view content. This page will also allow you to mass edit access rights for each membership level, and personalize content dripping occasions for each access level. It’s really useful for those of you that currently have a lot of content created, and just wish to assign drip times and access rights from 1 screen.Not sure how it will look to each member? MemberMouse includes a cool feature where you can preview articles from a certain access level’s point of view, and also from many of times into the membership (to determine how your content leaking will affect what members see). Look at the top of your screen when previewing your own site.
MemberMouse Smart Tags
Before you begin setting up your site in order to sell membership products, you’ll want to check out some of the built-in shortcodes for MemberMouse, known as Smart Tags. It is possible to use smart tags to add buy links for your products, selectively restrict (or remove restrictions from) specific pieces of content to make excerpts, and display member data. Bright tags also allow you to insert hyperlinks that enable members to manage their own subscriptions, update memberships, or even buy new products. Since you can personalize the member’s”My Account Page”, you can upsell bundles for many members, or dynamically display upsells for each membership level.
MemberMouse has another sales choice of which you may take advantage. Members cannot buy more than 1 membership level using MemberMouse. However, you may use another content restriction instrument, known as a bundle, to supply a topic-based membership. This is also the way you’re able to offer upsells to present members. You may assign many goods to a bundle in precisely the exact same way that you can assign many products to a membership access level. Bundles allow you to expand the material access that a product supplies when used in this way.Because Packages are tied to products in the exact same manner as membership accessibility, bundles can also benefit from content dripping. The advantage to using packages is that members may purchase more than 1 bundle at one time.
Selling and Handling MemberMouse Memberships
While MemberMouse automatically produces a whole lot of pages, it doesn’t produce a catalog or page. For me this is a good thing, as I believe selling memberships to possible users needs long-form content anyway — members probably aren’t going to visit your site and browse for memberships straight away.To market memberships, you ought to create posts or pages with buy links. You can copy purchase links from your product settings for each item, or create a purchase link using a smart tag if the connection has been posted in your WordPress website (that is what we’ve done in the screenshot). You can even utilize MemberMouse’s built-in button fashions rather than the ones from the theme (mine are somewhat lackluster since we are using the default theme).
MemberMouse prices are dependent on the number of consumers for your membership website, however MemberMouse isn’t a genuine SaaS solution, since the MemberMouse plugin operates on your servers. You put in the plugin on your website, but will also have a MemberMouse account; your website then checks in with the MemberMouse licensing server to send data on site usage. As this is a”check in”, your site doesn’t need MemberMouse’s licensing servers to conduct the membership part of your website. As a result, site performance is completely dependent on your own hosting and environment.MemberMouse pricing ranges from $20 a month for 1,000 users as much as premium and professional programs at $300-600 a month for websites with over 100,000 users (service is included for all programs ). Each pricing tier provides distinct benefits (like premium support beginning with advanced plans), but here is a rough breakdown of cost based on number of users.
Among the wonderful things about MemberMouse is that members may manage themeselves, which can help free up time you’d otherwise spend onsite management. By way of example, member updates, downgrades, and cancellations can all be done by members at the”My Account” page. You could even personalize the member”My Account” page to mechanically upsell your merchandise for you, or to try to conserve sales if members want to cancel.When members make changes to their account, these changes are automatically reflected on your email lists or other integrations built to MemberMouse so that you don’t need to manually manage fluctuations in membership (i.e., moving out of the”golden” listing to the”platinum” email list). The members center is geared towards automating and simplifying your website management, which can save massive amounts of time for sites with tens of thousands of members.If you’d like to downsell members who’d like to cancel, you are able to make the most of this MemberMouse Save the selling page, which permits you to create a downsell which will be revealed to associates that want to cancel a membership. When a member violates their accounts (or you opt to place cancellations to membership pauses), their registration is actually suspended so they have access to any material that has been released up to that point, but are removed from the drip schedule and cannot get any content that is new. WordPress Membership Plugin S2Member
Billing and Payments
Billing is extremely flexible with MemberMouse, and cycles are completely customized. You can charge in terms of days, weeks, months, or years, and enter the cycle of your choosing (ex: 3 weeks, 1 year, 2 weeks, etc). In addition, you can charge a one-time fee for memberships (though I’d recommend avoiding this unless you are just starting out, since you’ll always have to pursue new associates, which sort of defeats the purpose of some recurring billing model ).You can even use coupons with MemberMouse, and determine whether to use them to the initial billing cycle or the lifetime of the membership. Coupons can supply a percentage off or a dollar-amount reduction. Coupons are also made to provide an entirely free membership, or you could create a membership to get a customer yourself and deductions which subscription instead. Coupon usage can be restricted to specific products or a number of applications.The very best thing about billing is that you can control recurring billing actions, like refunds, directly from MemberMouse rather than logging into your account with your payment processor. You can use one on-site payment method, for example Stripe or Authorize.net, and in precisely the exact same time use PayPal or ClickBank to provide up to three payment choices.Because cards are tokenized and saved to get associates, MemberMouse may also help automate overdue payment handling to save your customer management staff time and keep your revenue stream flowing. When MemberMouse detects that a card was declined, it marks the member’s accounts as overdue, then sends the manhood and email requesting him to login and update the card information in the accounts. The member is then immediately charged the amount due and the member account is reactivated.
MemberMouse isn’t really designed to become an eCommerce system, but it does allow you to sell some physical products through your website and to sell physical products with subscriptions, such as magazines (though I believe it does a much better job with virtual goods than physical products). When you produce your goods, you mark it as”shippable”, then set up fundamental shipping prices (such as regular and expedited shipping).Personally, I’d just include shipping as part of their membership prices a month (and advertise that fact!) To simplify my store management, however, the shipping methods can be helpful for selling’swag’ items and other bodily products for your website.
MemberMouse has a couple of integrations built in to help you with your website management. First, email is critical for communication and participation. It is possible to take advantage of this integration to handle your connection with members using an email platform you are already acquainted with, and moving members between lists is automatic to save you time.MemberMouse also integrates with iDevAffiliate to manage affiliates for your membership site. When customers are sent from an affiliate, this can automatically be noted in the member accounts, and you’ll be able to opt to dynamically display content or provides to members according to which affiliate referred them to your website.
Speaking of Developers
If you are an advanced user, or have a developer on staff, it’s possible to further automate a good deal of MemberMouse functions. Besides clever tags (shortcodes in WordPress lingo), there are plenty of filters and actions available, as well as a well-documented set of international functions for use in templates and other customized code. This usually means that MemberMouse can always be the heart of information for your membership-based small business.MemberMouse also has an API that developers can use to integrate MemberMouse with outside systems, which isn’t true with all membership plugins. This allows you to create, get, and upgrade information regarding members.
Total documentation can be obtained, and has been fairly helpful for me. Some documentation includes video walkthroughs, and all settings and functions are recorded. I just used the service desk time for an issue with the smart tag library, and obtained a response to the question I filed in the morning later the same day, and got a follow-up email to let me understand the issue would be solved in the next release.Furthermore, there is programmer documentation accessible for website customizations. If you are running a membership site with tens of thousands of associates, odds are you own a programmer on retainer or one on team, so getting docs useful for tweaks and customizations is a plus. WordPress Membership Plugin S2Member
MemberMouse provides enormous functionality and will allow you to treat your membership site like a business rather than a hobby. Establishing a site and basic content restriction is easy (especially with the assistance of this”Getting Started” videos), but far more personalization is possible in case you’re willing to generate a time investment in website setup and optimization. There is definitely a learning curve involved with using MemberMouse, but it is in proportion to the amount of functionality you get out of the plugin, since it has virtually everything you could want in a membership platform.
MemberMouse makes it effortless to improve the Lifetime Value of your members by providing the capability for one-click sales. By eliminating obstacles to buy for existing members, you are able to drastically increase conversions. When members are logged in, purchase links simply start a pop-up confirming that the order will be charged to the card to the account to make the purchase essentially a one-click sale (account info is already prepopulated with the payment information tokenized in the customer accounts ). Since you’ve gone through the time and expense to acquire these members, up-selling them is made as simple as possible to generate additional revenue and also to help them locate other goods.Another intriguing feature is the capacity to email purchase links to members, so that when the link is clicked, members have been logged in and delivered to some pre-populated shopping cart to remove as many obstacles as possible to purchase.The degree of service MemberMouse provides was interesting for me personally, as many membership alternatives offer the plugin / integration and service, and that’s it. The Fast Start service is a white-gloved install and installation, which is supplied by a few other providers, but MemberMouse additionally provides a list of recommended contractors, and encourages present users to become affiliates to promote the services. Developer resources are also a great addition, and help you to customize, tweak, or expand your use of MemberMouse past WordPress. WordPress Membership Plugin S2Member