Wonderful membership platforms have to be easy enough to work with when membership sites are launched, but need to provide the room for all these websites to grow as they achieve success. In this MemberMouse Overview, we will discuss the pros and cons of utilizing MemberMouse for WordPress membership sites, and the way that MemberMouse fits the requirements of different users. S2Member
The neat thing about this is that you are able to change the registered URL, so if you want to use MemberMouse on a staging site before migrating to a production website, you can enroll the staging site URL and fully setup your website and associates for launching, then migrate to the URL into the live site. As soon as your website URL is registered on your MemberMouse accounts, you may then download the MemberMouse plugin from your dashboard and then install it on your WordPress website. From that point, you’re all set to start configuring your site.If you don’t need to set up the website yourself, then you can purchase Quick Start support from MemberMouse for $299, which includes a WordPress installation (optional), MemberMouse setup following a consultation telephone, and also an optional migration of membership data from an present site. S2Member
MemberMouse is a WordPress membership plugin which integrates with any WordPress site. In addition, MemberMouse can offer upsells to members, or automatically offer downsells to customers who wish to cancel so as to boost customer retention and optimize revenue. MemberMouse also allows members to update or downgrade memberships themselves.You may take a look at a full feature list from MemberMouse to each of the juicy details in one spot, or visit our summary of some MemberMouse attributes.
MemberMouse generates several webpages when installed (similar to a eCommerce plugin), for example checkout pages, login/out pages for members, and more. It is possible to customize these pages in order to test the most effective approach for your shop, but I chose to first get set up.You are able to check out your membership dashboard once you log in to see some compressed details about your site, but since I have not put anything up yet, I headed down to the General Settings menu to see what options I had.Under general settings, I navigated to”Other Settings” and managed to alter what members see if logged , including the page they are redirected to and if to display protected menu objects (for instance, if you’re shielding products from non-members). One setting that many of you will find interesting is the”Access Sharing Security”This little box allows you to restrict how many different IP addresses may log in to your website using the very same credentials at a 24-hour period. I’d allow more than one IP address if members use a computer and a cellular device to view your content. That way they don’t get frustrated by being locked out of your site when using another device. For some membership sites, the capability to restrict login info is non-negotiable, therefore MemberMouse becomes an appealing choice.MemberMouse also allows you to create Employee users under General Settings so that sales or support employees can log in to your website and member centre so as to create or help members, but don’t have access to site configuration options. When support or sales people log in, they only have access to the”Manage Members” menu, MemberMouse Dashboard, and Task Logs.As a last note on installation, MemberMouse comprises a couple of built-in widgets that you could use to exhibit content throughout your site. For instance, the”Protected Content” widget may exhibit upcoming content to associates based on which membership level access they’ve so they understand what things to anticipate (date can be included as well). S2Member
Creating Products with MemberMouse
One word of warning for those trying MemberMouse: watch the tutorial movies. I make a habit from leaping into with a new plugin without first reading documentation or watching videos, but I ended up going back and forth between the goods and memberships which I generated and wasted time. Usually documentation is great for when I get stuck instead of as a starting point, but I wasn’t certain why products and memberships were split in the way they were.MemberMouse assigns membership access to different products. If you are new at this, it may seem redundant to different memberships from goods initially; however, this permits you far more flexibility in pricing your membership solutions. You can create a”Bronze” membership accessibility level and connect it to multiple goods, like a standard product (at a single price), a discounted merchandise (using a promotional cost ), and an affiliate product (using a price for consumers known as an affiliate). After viewing the videos and understanding that this arrangement, I truly liked the flexibility offered by dividing membership access from products.Products are made beneath Product Settings. Both physical and virtual products are handled from the same page, and once your products are put up, you can then create membership access levels and delegate them to your products. To start, delegate your”Associated Access” to your products to”none” because you’re going to be setting up memberships later.With MemberMouse, you are able to create sign-up fees or trial periods. If you allow”Trials”, you can optionally specify a cost for a trial period (which could be $0), then determine how long trial period will operate. If you only want to use this for a sign-up fee, then you can set a one-day trial and then initiate the membership. This is not ideal, because the monthly charge will not be shown immediately at checkout because just the signup fee is revealed, but it works well enough that it shouldn’t be an issue. Your product description must clarify fees and billing anyhow.You can even create products”shippable” to make the most of the limited shipping approaches available in MemberMouse for memberships that involve bodily products. S2Member
Creating Membership Access with MemberMouse
Once products are made, you can then create membership access levels to tie to some of your membership solutions. These membership levels will determine the content limitation principles for members. But, you may also edit the accessibility rules on a per-post or even per-page basis.When you make a membership level, you can assign that accessibility level to a specific item. This is precisely what I was talking about in regard to flexibility — you can assign an access level for as many goods as you need, so if you provide promotional pricing for email subscribers or referrals from your own affiliates, you can tie the identical access to each of the products.You will also select which categories will be shielded for that entry level in the same display. Multiple post categories can be selected for accessibility. As a default option, access will be restricted for the entire article for every single post in the category. But you can get around this to exhibit post excerpts and teasers with Smart Tags. Access may also be set on a per-post or per-page foundation whilst editing a page or post. The post / page editor is also where you are going to manage content dripping. Dripping is flexible and super-simple, as you can specify a delay in accessibility for every membership level concerning days.After content dripping is installed, it is possible to see schedules for each membership degree below Product Settings > Content Dripping Program to get an overall view of when each entry level can view content. This page will also enable you to mass edit access rights for every membership level, and personalize content dripping occasions for each entry level. It is really helpful for those that already have a lot of content generated, and only wish to assign drip times and get rights from one display.Not certain how it will look to every member? MemberMouse has a cool feature where you can preview content from a certain access level’s point of view, and even from many of days to the membership (to determine the way your content leaking will influence what members see). Examine the top of your display when previewing your own site.
MemberMouse Smart Tags
Before you begin setting up your website in order to market membership goods, you’ll want to take a look at a few of the built-in shortcodes for MemberMouse, called Smart Tags. It is possible to use smart tags to insert buy links for your products, selectively restrict (or eliminate restrictions from) certain pieces of content to make excerpts, and display member data. Smart tags also let you insert links that enable members to manage their own subscriptions, update memberships, or even buy new products. Since you can customize the member’s”My Account Page”, you are able to indent bundles for all members, or dynamically display upsells for every membership level.
MemberMouse has another sales choice of which you may take advantage. Members can’t buy more than one membership degree using MemberMouse. But, you may use another content restriction tool, known as a bundle, to provide a topic-based membership. This is also the way you’re able to offer upsells to present members. You can assign many products to a bundle in the same way which it is possible to assign many goods to a membership accessibility level. Bundles allow you to expand the material accessibility that a product provides when used this manner.Because Packages are tied to goods in the same way as membership accessibility, bundles may also take advantage of content dripping. The advantage to using packages is that members can buy more than 1 package at a time.
Selling and Handling MemberMouse Memberships
When you’re done learning about smart tags, establishing products, access levels, and articles dripping, you’ll want to sell the memberships you’ve created. While MemberMouse automatically produces a whole lot of pages, it does not produce a catalogue or sales page. For me personally this is a good thing, since I think selling memberships to possible users needs long-form content anyway — members probably aren’t likely to come to your website and navigate for memberships right away.To sell memberships, you’ll need to create posts or pages with buy links. It’s possible to copy purchase links from your product settings for each product, or generate a buy link using a smart label if the link has been posted in your WordPress site (which is what we’ve done in the screenshot). You can also use MemberMouse’s built-in button styles rather than the ones out of your theme (mine are a bit lackluster since we’re using the default theme).
MemberMouse costs are determined by the amount of users for your membership site, yet MemberMouse isn’t a genuine SaaS solution, as the MemberMouse plugin runs on your own servers. You put in the plugin on your website, but may also have a MemberMouse account; your website then checks in with the MemberMouse licensing server to send data on site usage. Because this is a”check in”, your site does not need MemberMouse’s licensing servers to conduct the membership part of your site. Because of this, site performance is completely dependent on your hosting and environment.MemberMouse pricing ranges from $20 per month for 1,000 users as much as premium and specialist programs at $300-600 a month for sites with over 100,000 users (support is included for the majority of plans). You can try MemberMouse free for a 14 day trial before committing to using it. Each pricing tier provides distinct benefits (like premium support beginning with innovative programs ), but here’s a rough breakdown of cost based on number of users.
Among the wonderful things about MemberMouse is that members may handle themeselves, which helps free up time you’d otherwise spend onsite management. You can even customize the manhood”My Account” page to mechanically upsell your merchandise for you, or to try to conserve sales if members wish to cancel. The members center is geared towards automating and simplifying your site direction, which may save huge amounts of time for websites with tens of thousands of members.If you want to downsell members who would prefer to cancel, you can take advantage of this MemberMouse Conserve the selling page, which lets you create a downsell which will be shown to associates who want to cancel a membership. When a member pauses their accounts (or you opt to place cancellations to membership pauses), their registration is actually suspended so that they have access to some content that’s been released up to this point, but are removed from the drip schedule and cannot get any content that is new. S2Member
Billing and Payments
You can bill in terms of days, weeks, months, or even years, and enter the cycle of your choosing (ex: 3 weeks, 1 year, two weeks, etc). In addition, you can bill a one-time fee for memberships (though I would recommend avoiding this unless you’re just beginning, as you’ll always have to chase new members, which sort of defeats the purpose of a recurring billing model ).You might also use coupons with MemberMouse, and decide whether to use them to the initial billing cycle or the life of the membership. Coupons can provide a percent off or a dollar-amount reduction. Coupons are also created to deliver an entirely free membership, or you might create a membership to get a client yourself and comp that membership instead. Coupon use can be limited to specific products or quite a few applications.The best thing about billing is that you may control recurring billing activities, such as refunds, directly from MemberMouse rather than logging in to your account with your payment processor. By way of instance, you can issue refunds from within your MemberMouse admin rather than logging in to Stripe or PayPal to do so, and MemberMouse automatically interacts with the proper processor.Finally, MemberMouse integrates with several popular payment providers, including Stripe, PayPal, Authorize.net, Braintree, and ClickBank. You can use one onsite payment system, such as Stripe or Authorize.net, and at precisely the exact same time use PayPal and/or ClickBank to provide up to three payment options.Because cards are tokenized and saved for members, MemberMouse may also help automate late payment managing to save your customer control staff time and keep your revenue stream flowing. When MemberMouse finds that a card was declined, it marks the member’s account as overdue, then sends the manhood and email requesting him to login and upgrade the card information in the account. The member can then update billing information from the”My Account” page. The member is then immediately charged the amount due and the member account is reactivated.
MemberMouse isn’t really designed to be an eCommerce platform, but it does permit you to promote some physical products through your website and also to sell physical goods with subscriptions, such as magazines (although I believe it does a much better job with virtual products than physical products). When you produce your product, you mark it as”shippable”, then set up basic shipping rates (such as regular and expedited shipping).As for me, I’d just include shipping as part of the membership pricing per month (and promote that actuality!) To simplify my store management, however, the delivery methods can be helpful for selling’swag’ items and other physical products for your site.
MemberMouse has a couple of integrations built in to help you with your website management. First, email is essential for communication and engagement. Instead of install an internal email system, MemberMouse integrates directly with email advertising firms like MailChimp and AWeber. You can use this integration to manage your relationship with members using an email platform you are already acquainted with, and moving members between lists is automatic to help save time.MemberMouse also incorporates with iDevAffiliate to manage affiliates for your membership site. When customers have been sent from an affiliate, this will be noted in the member accounts, and you can opt to dynamically display content or provides to members according to which affiliate referred them to your website.
Speaking of Developers
If you are an advanced user, or possess a programmer on staff, you can further automate a lot of MemberMouse functions. In addition to clever tags (shortcodes from WordPress lingo), there are lots of filters and actions available, as well as a well-documented set of international functions for use in templates as well as other customized code. Nonetheless, these push notifications can also be used to trigger actions in third-party integrations (i.e., sending information to an accounting program ). MemberMouse additionally has an API that programmers can utilize to integrate MemberMouse with outside programs, which isn’t the case with all plugins. This allows you to create, get, and update information about members.
MemberMouse includes email support with all programs, and provides various other resources for users. Total documentation can be obtained, and has been fairly useful for me personally. Some documentation includes movie walkthroughs, and all settings and functions are documented. I only used the service desk one time for an issue with the wise tag library, and received an answer to the question I submitted in the morning later the exact same afternoon, and got a followup email to let me know the problem would be resolved in the next release.Furthermore, there’s programmer documentation accessible for website customizations. If you’re conducting a membership site with tens of thousands of associates, chances are you have a developer on retainer or a single on team, so having docs useful for tweaks and customizations is a plus. S2Member
MemberMouse offers enormous functionality and will allow you to treat your membership site like a business instead of a hobby. Establishing a site and fundamental material restriction is simple (especially with the assistance of the”Getting Started” videos), but much more personalization is possible in case you’re willing to generate a time investment in website setup and optimization. There’s definitely a learning curve involved in using MemberMouse, but it’s in proportion to the amount of functionality you get out of the plugin, since it has virtually everything you might desire in a membership stage.
MemberMouse makes it easy to enhance the Lifetime Value of your loved ones by providing the capability for same-sex earnings. By removing barriers to purchase for existing members, you are able to radically increase conversions. When members have been logged in, buy links simply start a pop-up confirming the purchase will be charged to the card to the account to make the purchase essentially a one-click sale (account info is already prepopulated with all the payment data tokenized from the customer account). As you’ve gone through the time and expense to acquire these associates, up-selling them is made as easy as possible to generate extra revenue and to help them find different goods.Another interesting feature is the ability to email buy links to associates, so that if the link is clicked, then members are logged in and sent to some pre-populated cart to again remove as many obstacles as possible to purchase.The degree of service MemberMouse offers was interesting for me personally, as many membership alternatives offer you the plugin / integration and support, and that is it. The Quick Start agency is a white-gloved install and setup, which is offered by some other providers, but MemberMouse additionally supplies a list of experienced builders, and encourages present users to become affiliates to advertise the services. Developer tools are also a great addition, and help you to customize, tweak, or expand your usage of MemberMouse past WordPress. S2Member