Intro Ithemes Exchange Membership
Wonderful membership platforms need to be easy enough to use when membership sites are launched, but will need to offer the space for all these sites to grow as they achieve success. In this MemberMouse Overview, we will discuss the pros and cons of using MemberMouse for WordPress membership sites, and the way that MemberMouse matches the needs of different users. Ithemes Exchange Membership
The cool thing about this is that you can alter the registered URL, so in the event that you want to use MemberMouse on a staging site before visiting a manufacturing site, you can register the staging site URL and completely set up your site and members for launching, then migrate to the URL to the live website. Once your site URL is registered on your MemberMouse account, you can then download the MemberMouse plugin from your dash and install it in your WordPress site. From there, you are all set to start configuring your website.If you don’t want to set up the site yourself, you can buy Quick Start service from MemberMouse for $299, which includes a WordPress installation (optional), MemberMouse setup following a consultation call, and an optional migration of membership data from an existing site. Ithemes Exchange Membership
MemberMouse is a WordPress membership plugin that integrates with almost any WordPress website. Additionally, MemberMouse can offer upsells to members, or automatically offer downsells to customers who wish to cancel in order to improve customer retention and optimize revenue. MemberMouse additionally allows members to update or downgrade memberships themselves.You can check out a complete feature listing from MemberMouse to all of the juicy details in 1 place, or visit our summary of some MemberMouse attributes.
MemberMouse generates several pages when installed (similar to an eCommerce plugin), for example checkout pages, login/out webpages for associates, and more. You can customize these pages in order to check the best approach for your store, but I decided to first get set up.You can take a look at your membership dashboard once you log in to see some compressed details about your site, but since I haven’t put up anything yet, I headed down to the General Settings menu to determine what options I had.Under general settings, I navigated to”Other Settings” and was able to alter that which members see if logged , including the page they’re redirected to and whether to display protected menu objects (by way of example, if you’re protecting products from non-members). One setting that many of you will find interesting is the”Access Sharing Security”This little box permits you to limit the number of different IP addresses may log in to your site using the same credentials in a 24-hour period. I’d allow more than one IP address if members utilize a computer and a cellular device to look at your content. That way they don’t get frustrated by being locked out of your website when using a different apparatus. For some membership websites, the ability to restrict login information is non-negotiable, therefore MemberMouse becomes an attractive choice.MemberMouse also lets you make Employee users under General Settings to ensure sales or support personnel can log into your site and member center in order to create or assist members, but do not have access to site configuration choices. As a final note on installation, MemberMouse comprises a few built-in widgets which you could use to display content throughout your website. For instance, the”Protected Content” widget may exhibit upcoming content to associates according to which membership level access they have so they know what to look forward to (date could be included too ). Ithemes Exchange Membership
Creating Products with MemberMouse
One word of caution for those trying MemberMouse: see the tutorial movies. I make a habit from leaping into using a new plugin without reading documentation or watching videos, but I ended up going back and forth between the products and memberships that I generated and wasted time. Usually documentation is excellent for when I get stuck rather than as a starting point, but I was not certain why memberships and products were separated in the way they were.MemberMouse assigns membership access to different goods. If you’re new at this, it may seem redundant to different memberships out of goods initially; nonetheless, this permits you far more flexibility in pricing your membership solutions. You may produce a”Bronze” membership access level and tie it to multiple products, like a standard product (at one price), a discounted merchandise (with a promotional cost ), and an affiliate product (using a cost for users referred from an affiliate). After viewing the movies and understanding that this structure, I really liked the flexibility provided by separating membership accessibility from goods.Products are created beneath Product Settings. Both virtual and physical products are handled from precisely the same page, and once your goods are set up, after that you can create membership accessibility levels and delegate them to your products. To begin, delegate your”Associated Access” to your merchandise to”none” since you’re going to be setting up memberships afterwards.Together with MemberMouse, you are able to create sign-up fees or trial periods. If you allow”Trials”, you may optionally set a price for a trial period (which could be 0 ), then decide how long trial period will operate. If you only want to use this to get a lump-sum payment, then you can decide on a one-day trial and then initiate the membership. This is not ideal, because the monthly charge will not be shown immediately at checkout because just the signup fee is shown, but it works well enough that it should not be a problem. Your product description must explain billing and fees anyway.You can even create products”shippable” to take advantage of the limited shipping methodsavailable in MemberMouse for memberships which involve bodily goods. Ithemes Exchange Membership
Creating Membership Gain with MemberMouse
After products are created, you may then create membership access levels to tie to some of your membership solutions. These membership levels will determine the content limitation principles for members. But, you can also edit the accessibility rules onto a per-post or even per-page basis.When you create a membership level, you can assign that accessibility level to a specific product. This is what I was talking about in terms of versatility — you can assign an access level to as many goods as you want, so in the event that you provide promotional pricing for email readers or referrals from the affiliates, you can tie the identical accessibility to each of the products.You will also select which classes will be shielded for that entry level in the exact same display. Multiple post categories can be selected for access. As a result, MemberMouse supports both tiered and topic-based memberships.As a default, access will be limited for the entire article for every single post in the class. Access may also be put on a per-post or per-page basis while editing a post or page. The post / page editor is also where you are going to manage content dripping. Dripping is flexible and super-simple, as you may set a delay in accessibility for every membership level in terms of days.After content dripping is set up, you can view schedules for each membership degree below Product Settings > Content Dripping Program to get an overall view of if each entry level can view content. This page will also enable you to mass edit access rights for each membership level, and customize content dripping occasions for each access level. It’s really useful for those that already have a lot of content created, and just wish to assign drip times and get rights from one screen.Not certain how it will look to every member? Examine the top of your display when previewing your own site.
MemberMouse Smart Tags
Before you start setting up your website to market membership goods, you will want to check out some of the built-in shortcodes for MemberMouse, called Smart Tags. You can use smart tags to insert purchase links for your merchandise, selectively restrict (or eliminate restrictions from) specific parts of content to make excerpts, and show member data. Smart tags also let you insert links that allow members to handle their own subscriptions, update memberships, or even buy new goods. As you can personalize the member’s”My Account Page”, you can upsell bundles for all members, or dynamically display upsells for each membership level.
MemberMouse has yet another sales choice of which you may take advantage. Participants cannot purchase more than one membership degree using MemberMouse. However, you may use a different content limitation tool, known as a package, to supply a topic-based membership. This is also the way you can offer upsells to present members. You may assign multiple goods to a package in precisely the exact same manner that it is possible to assign multiple goods to a membership access level. Bundles permit you to expand the content accessibility that a product supplies when used in this way.Because Packages are tied to products in precisely the same manner as membership accessibility, bundles may also benefit from content dripping. The benefit to using bundles is that members may buy more than one package at a time.
Selling and Handling MemberMouse Memberships
When you are done learning about smart tags, setting up goods, access levels, and articles dripping, you will want to sell the memberships you have created. While MemberMouse automatically creates a whole lot of pages, it does not produce a catalog or sales page. For me personally this is a great thing, since I believe selling memberships to potential users requires long-form content anyhow — members probably are not likely to visit your site and navigate for memberships straight away.To market memberships, you ought to create posts or pages with purchase links. You can replicate purchase links from your product settings for each product, or create a buy link employing a smart label if the connection has been posted on your WordPress site (that is what we’ve done in the screenshot). You can even use MemberMouse’s built-in button fashions rather than the ones out of your motif (mine are a bit lackluster since we’re using the default theme).
MemberMouse costs are dependent on the number of consumers for your membership website, yet MemberMouse isn’t a true SaaS solution, since the MemberMouse plugin runs on your own servers. You put in the plugin on your site, but may also have a MemberMouse account; your website then checks in with the MemberMouse licensing server to send information on site usage. Because of this, site performance is entirely dependent on your own hosting and surroundings.MemberMouse pricing ranges from $20 a month for 1,000 users as much as premium and specialist plans at $300-600 per month for websites with over 100,000 users (service is included for all programs ). Each pricing tier offers distinct benefits (like premium support beginning with innovative plans), but here is a rough breakdown of cost based on number of users.
One of the great things about MemberMouse is that members can manage themeselves, which helps free up time you would otherwise spend onsite management. By way of example, member upgrades, downgrades, and cancellations can all be done by members at the”My Account” page. You could also personalize the member”My Account” page to mechanically upsell your merchandise for you, or to try to save sales if members wish to cancel. The members center is geared towards automating and simplifying your website direction, which may save huge amounts of time for websites with thousands of members.If you want to downsell members who would prefer to cancel, you can take advantage of the MemberMouse Save the selling page, which permits you to produce a downsell that will be shown to associates who are looking to cancel a membership. When members do cancel, you may opt to difficult cancel the membership, which blocks access into the members area and logging in, or you can pause the membership. When a member pauses their account (or you choose to set cancellations to membership pauses), their registration is actually suspended so that they still have access to some material that has been released up to this point, but are removed from the drip program and cannot access any new content. Ithemes Exchange Membership
Billing and Payments
Billing is extremely flexible with MemberMouse, and cycles are completely customized. You can continue to bill on a recurring basis indefinitely, or you can decide on a number of bicycles for the membership (such as”3 payments of $19.95″). In addition, you can charge a one-time fee for memberships (though I would recommend avoiding this unless you are just starting out, since you’ll always have to chase new members, which sort of defeats the purpose of a recurring billing version ).You might also use coupons with MemberMouse, and decide whether to use them to the first billing cycle or the lifetime of the membership. Coupons can provide a percent off or a dollar-amount reduction. Coupons are also created to provide an entirely free membership, or you could make a membership for a client yourself and deductions which subscription rather. Coupon usage can be limited to certain products or quite a few applications.The very best thing about billing is that you can control recurring billing activities, like refunds, straight from MemberMouse rather than logging into your account with your payment processor. It’s possible to use one onsite payment system, for example Stripe or Authorize.net, and at the same time use PayPal or ClickBank to supply up to three payment choices.As cards are tokenized and saved to get associates, MemberMouse can also help automate late payment managing to save your customer management staff time and keep your revenue stream flowing. When MemberMouse finds that a card has been diminished , it marks the member’s account as late, then sends the member and email asking him to login and update the card info in the accounts. The member is then immediately charged the amount due and the member account is reactivated.
MemberMouse isn’t really designed to become an eCommerce system, but it does allow you to sell some physical products through your website and also to sell physical goods with subscriptions, like magazines (although I believe it does a far superior job with virtual goods compared to physical goods ). When you create your product, you indicate it as”shippable”, then set up fundamental transport prices (such as standard and expedited shipping).Personally, I’d only include shipping as part of the membership pricing per month (and advertise that fact!) To simplify my store management, however, the delivery methods can be useful for selling’swag’ items and other bodily products for your site.
MemberMouse has a couple of integrations built in to help you with your site management. First, email is critical for communication and participation. You can use this integration to handle your relationship with members using an email platform you are already acquainted with, and transferring members between lists is automatic to save time.MemberMouse also integrates with iDevAffiliate to handle affiliates to your membership website. When clients have been sent in an affiliate, this can be noted in the member accounts, and you can choose to dynamically display content or provides to associates based on what affiliate referred them to your site.
Talking of Developers
If you are an advanced user, or have a programmer on staff, it’s possible to further automate a lot of MemberMouse functions. Besides smart tags (shortcodes in WordPress lingo), there are plenty of filters and actions available, in addition to a well-documented set of international functions for use in templates and other customized code. However, these push notifications can also be used to trigger actions in third-party integrations (i.e., sending information to an accounting system). MemberMouse additionally has an API that developers can utilize to incorporate MemberMouse with outside programs, which isn’t the case with all membership plugins. This allows you to create, get, and update information regarding members.
Full documentation can be obtained, and has been pretty useful for me. Some documentation comprises video walkthroughs, and all functions and settings are recorded. I just used the support desk time for an issue with the wise tag library, and received an answer to the question I filed in the morning later the exact same afternoon, and also got a follow-up email to let me know the problem would be resolved in the next release.In addition, there is developer documentation accessible for site customizations. If you’re conducting a membership site with tens of thousands of associates, chances are you have a developer on retainer or a single on team, so having docs useful for tweaks and customizations is a plus. Ithemes Exchange Membership
MemberMouse provides enormous functionality and will allow you to treat your membership website like a business instead of a hobby. As it is designed for sites with tens of thousands of associates, this shouldn’t come as a surprise. Setting up a website and basic material limitation is simple (especially with the help of the”Getting Started” videos), but much more customization is possible in case you’re willing to generate a time investment in site optimization and setup. There’s definitely a learning curve involved with using MemberMouse, but it is in proportion to the sum of performance you escape the plugin, since it has almost everything you might desire in a membership stage.
MemberMouse makes it easy to enhance the Lifetime Value of your loved ones by providing the ability for one-click sales. By eliminating obstacles to buy for existing members, you can radically increase conversions. When members are logged in, buy links simply start a pop-up confirming the purchase will be charged to the card on the account to make the purchase essentially a one-click sale (account info is currently prepopulated with the payment information tokenized from the customer accounts ). As you’ve gone through the time and cost to obtain these members, up-selling them is made as easy as possible to generate extra revenue and to help them find other products.Another intriguing feature is the capacity to email purchase links to members, so that when the link is clicked, then members have been logged in and delivered to some pre-populated shopping cart to remove as many obstacles as possible to purchase.The degree of support MemberMouse offers was interesting for me personally, as many membership solutions offer the plugin / integration and service, and that’s it. The Fast Start agency is a white-gloved install and installation, which is supplied by a few other providers, but MemberMouse additionally provides a list of recommended contractors, and supports current users to become affiliates to promote the services. Developer tools are also a great improvement, and help you to customize, tweak, or expand your usage of MemberMouse past WordPress. Ithemes Exchange Membership